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ROLE

Lead Product Designer, Associate Product Lead

DATE

October 2024

TOOLS

Figma, Figjam, Google analytics, and Google meet

Project Overview

Neptune was developing a white‑labeled digital lending platform that financial institutions could adopt to offer fast and accessible loans to individuals and businesses.

One of the first institutions to adopt the platform was the Bank of Industry (BOI) in Nigeria. BOI planned to use the system to support loan access for individuals and small businesses across the country.

Context and Background

The initial strategic goal from Neptune's management team was speed to market. The expectation was to create a simplified onboarding flow that would allow users to sign up quickly and apply for loans with minimal friction.

However, digital lending operates within a highly regulated financial environment. Strict KYC (Know Your Customer) rules require identity verification before financial services can be offered.

I led the product design for the platform and also stepped into a hybrid product role. This included gathering requirements, aligning stakeholders, and working closely with engineering to ensure the product architecture supported compliance requirements.

The Core Challenge

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